Marketing Week

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Marketing Week: How ethical innovations boost brand perceptions

Brands that take an ethical stance not only in their business but also their innovations will drive brand value and attract conscientious consumers, who are increasingly taking an interest in brands’ ethical positioning ahead of price, quality and overall reputation. 

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Posted in Investments

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Financial Journalist

Tanzeel Akhtar trained as a foreign correspondent at the University of Helsinki, Finland and news journalist at the University of Central Lancashire, UK.
NCTJ Qualified - Media Law, Public Administration and Shorthand 100wpm.

Most recently her work has been published in the Wall Street Journal Newspaper, The Street, Bitcoin Magazine, FT Alphaville, FT This is Africa, CNBC, Campden Family Office, Citywire, Modern Investor, Spear's Wealth Management Magazine, Euromoney, Yahoo Finance, Global Investor, ETF.com, CIO UK, Forbes, Funds Global Asia, Portfolio Institutional. and BRIC magazine.

She has held full-time positions at Interactive Investor, Fund Strategy, Money Marketing, Money Observer, Mining Journal, Marketing Week, Futures and Options Intelligence and Waters Technology. Interned at The Independent, South Wales Argus and Lancashire Evening Post.

Scroll down to view her articles.
Email: News@tanzeelakhtar.com
WhatsApp: +447468530333
Twitter: @Tanzeel_Akhtar

Articles by Tanzeel Akhtar
Instagram @tazakhtar

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